Our Process


  • How We Work

    At Forge, we've streamlined the website creation process to make it simple, transparent, and effective. We bundle all of the complexity of web technology and simplify it for an awesome experience for both you and your customers. Our collaborative approach ensures your catalog website perfectly represents your business while our technical expertise handles all the behind-the-scenes details that make your site perform beautifully.

  • Is Forge Right For You?

    Perfect Match Indicators

    Our specialized approach works best for businesses that:

    • Desire to showcase a large product catalog online without the complexity of e-commerce
    • Want a professional website that complements their physical showroom or location
    • Value ongoing partnership & support over one-time, rushed project delivery
    • Prefer a single point of contact for all their web needs
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MD8wPQYIKwYBBQUHAgEWMWh0dHBzOi8vd3d3LmFkb2JlLmNvbS9taXNjL3BraS9wcm9kX3N2Y2VfY3BzLmh0bWwwJAYDVR0RBB0wG6QZMBcxFTATBgNVBAMTDFNZTUMtNDA5Ni0zMzAdBgNVHQ4EFgQUVyl6Mk3M/uQ1TsAfJHPOc1Or32owHwYDVR0jBBgwFoAUphzhbVQkTKiPSHK/bqmM1eTsMdQwDQYJKoZIhvcNAQELBQADggIBAHHO5QeMptwt3MjgO2VeAJKBleuVICSvn2k4Xcl88bjapU0AZTslwRhcnr5Zt9wbBjtZgyX6M7si8k9vuyFcVhb1ucmDFfuUtTXgoTFyGZws1jV57oiEEnZjw/NkxFQpJ3kKRRE+DQ8EsaPP8pH8Oh8fH4bis9MI4Y5FjF5it3TWVyLmFXG8pxy8iTswPr1lN7B9k9Iz7RaexTd/RmZ3uGBtGlTJZx4bR4cWl1Qor9kVaEeMNULbyh0Kc3zzm0edwpe+Ii0rRlRSj8Ai2EUqWEReyer1Uv18VuC87zdm+lRCjnLyZjdy4acRUZd2GM1vncJ8LW7h1uliZZo332y5tTMSxRpRveWgs99V/MM6mDbL2/fuQF3L/C5evbS15jtTrbGP98CCzVBKeFS2UxN8Kpt5/ITJwpWYoismQkuy+BNJgpW8fgUUjB93laOo4L3uNf3ytxUDOEAjSJKRrOxY4y8vqbQvicslqnH7zkaxVfxjoAeYQ/huYISXCKXooA/5R7AkWLDmubBXakRIcCFi5klrTcHy2XSd3ZAnO8kaZt4GpeqkX05GKcUzccSsrym5GiQ6MUfb7Vqwt4ja0HfVb8Qt017bs6B26rpnqoHAKnn1hfburJ0OEPRZF83riQKzbkrzyIYAY1bYIB9MNL5v5ZgkGIgv2NdhngsX4GJS9927omZzaWdUc3ShaXRzdFRva2Vuc4GhY3ZhbFkOOTCCDjUwAwIBADCCDiwGCSqGSIb3DQEHAqCCDh0wgg4ZAgEDMQ8wDQYJYIZIAWUDBAIBBQAwgYIGCyqGSIb3DQEJEAEEoHMEcTBvAgEBBglghkgBhv1sBwEwMTANBglghkgBZQMEAgEFAAQg1kzq+ldRnuDTZ6EFG02UpNj1WHKTrQDkqiiQ4fiZiGICEQDaCoDFymn9mbJPuzadYoRDGA8yMDI1MDIyNTIyMjIwOFoCCCl/yg2Dw/aMoIILwDCCBQowggLyoAMCAQICEAwLL8d6eM+67WVWVMGaJAMwDQYJKoZIhvcNAQELBQAwYzELMAkGA1UEBhMCVVMxFzAVBgNVBAoTDkRpZ2lDZXJ0LCBJbmMuMTswOQYDVQQDEzJEaWdpQ2VydCBUcnVzdGVkIEc0IFJTQTQwOTYgU0hBMjU2IFRpbWVTdGFtcGluZyBDQTAeFw0yNDExMjAwMDAwMDBaFw0zNjAyMTkyMzU5NTlaMFsxCzAJBgNVBAYTAlVTMREwDwYDVQQKEwhEaWdpQ2VydDE5MDcGA1UEAxMwRUNDMjU2X1NIQTI1Nl9UaW1lc3RhbXBfUmVzcG9uZGVyX0Fkb2JlX05PVl8yMDI0MFkwEwYHKoZIzj0CAQYIKoZIzj0DAQcDQgAE0PwehfiBmKYqkEC8Tn6pFJnk5kkVmc8UgrcDPNrIlv0m12s5LUchFpsCFbPvDyY4VfQuH1CdtyBkcbH8yTPJXqOCAYswggGHMA4GA1UdDwEB/wQEAwIHgDAMBgNVHRMBAf8EAjAAMBYGA1UdJQEB/wQMMAoGCCsGAQUFBwMIMCAGA1UdIAQZMBcwCAYGZ4EMAQQCMAsGCWCGSAGG/WwHATAfBgNVHSMEGDAWgBS6FtltTYUvcyl2mi91jGogj57IbzAdBgNVHQ4EFgQU7NEcb3znoE3kMT+HAAjUrdR9NrswWgYDVR0fBFMwUTBPoE2gS4ZJaHR0cDovL2NybDMuZGlnaWNlcnQuY29tL0RpZ2lDZXJ0VHJ1c3RlZEc0UlNBNDA5NlNIQTI1NlRpbWVTdGFtcGluZ0NBLmNybDCBkAYIKwYBBQUHAQEEgYMwgYAwJAYIKwYBBQUHMAGGGGh0dHA6Ly9vY3NwLmRpZ2ljZXJ0LmNvbTBYBggrBgEFBQcwAoZMaHR0cDovL2NhY2VydHMuZGlnaWNlcnQuY29tL0RpZ2lDZXJ0VHJ1c3RlZEc0UlNBNDA5NlNIQTI1NlRpbWVTdGFtcGluZ0NBLmNydDANBgkqhkiG9w0BAQsFAAOCAgEAouzBIPJ5Ly2riyO3AI9tQ4JzBK4dJp7QreHOLbFvciUGXWb9Z/BNXbnmsm+iImfJmGpmyJq03rlSsBqlEiE2U4lYbRUT980Q/Q6RZPhMeD9NdCErR/3g9ZYCum1X2mNIL83CEUD9wsCM6gWQBPNXOUCDYz7PNXLySzhSnf3F+8zoaEL684jQ8teVDU+X7lEXtn4qADULETWDplVwHYNkyuzpLWA/hB/w/IFq+5x0IUSTLg+eBjY4mZzT52F8+hd4+wbtmlZYq70BgALK1tuy6oYPZLFufmi/oPf5cqkaDK1i0suCg0Gs7TwfjyrJHnDtUe3WyW8O1ARVZfhmxmlHOMeh71SzTS+YR44i63/QOM8XudnvWaqUlO5A7u3bEV75vriyzF4xxUsf49LLSHMZ0B8Di+AOUUblB9V8NcM9gohryBzXKGK5Kn5G+k7CiVO57Q6jShSmd+PbARK03V8FaCHeM0v3FfwOaztSsOWjTv81EwrUJG3DIPPFxlqiJmmJiB4SLx2hNZ0XT1gmtEIa8b4qHj+OaeP86nfya1WzbKBLhAUkSDwd/lYi2qBZYpmUVHj88CmL8k63eoO9plbReD62278tZKglJrGQzBap99w0dDfEM6pM4q927nzciOZPeUatzV3G3zWA8famfIIwruDR7UsQHSSrMM2/YIuo8hUwggauMIIElqADAgECAhAHNje3JFR82Ees/ShmKl5bMA0GCSqGSIb3DQEBCwUAMGIxCzAJBgNVBAYTAlVTMRUwEwYDVQQKEwxEaWdpQ2VydCBJbmMxGTAXBgNVBAsTEHd3dy5kaWdpY2VydC5jb20xITAfBgNVBAMTGERpZ2lDZXJ0IFRydXN0ZWQgUm9vdCBHNDAeFw0yMjAzMjMwMDAwMDBaFw0zNzAzMjIyMzU5NTlaMGMxCzAJBgNVBAYTAlVTMRcwFQYDVQQKEw5EaWdpQ2VydCwgSW5jLjE7MDkGA1UEAxMyRGlnaUNlcnQgVHJ1c3RlZCBHNCBSU0E0MDk2IFNIQTI1NiBUaW1lU3RhbXBpbmcgQ0EwggIiMA0GCSqGSIb3DQEBAQUAA4ICDwAwggIKAoICAQDGhjUGSbPBPXJJUVXHJQPE8pE3qZdRodbSg9GeTKJtoLDMg/la9hGhRBVCX6SI82j6ffOciQt/nR+eDzMfUBMLJnOWbfhXqAJ9/UO0hNoR8XOxs+4rgISKIhjf69o9xBd/qxkrPkLcZ47qUT3w1lbU5ygt69OxtXXnHwZljZQp09nsad/ZkIdGAHvbREGJ3HxqV3rwN3mfXazL6IRktFLydkf3YYMZ3V+0VAshaG43IbtArF+y3kp9zvU5EmfvDqVjbOSmxR3NNg1c1eYbqMFkdECnwHLFuk4fsbVYTXn+149zk6wsOeKlSNbwsDETqVcplicu9Yemj052FVUmcJgmf6AaRyBD40NjgHt1biclkJg6OBGz9vae5jtb7IHeIhTZgirHkr+g3uM+onP65x9abJTyUpURK1h0QCirc0PO30qhHGs4xSnzyqqWc0Jon7ZGs506o9UD4L/wojzKQtwYSH8UNM/STKvvmz3+DrhkKvp1KCRB7UK/BZxmSVJQ9FHzNklNiyDSLFc1eSuo80VgvCONWPfcYd6T/jnA+bIwpUzX6ZhKWD7TA4j+s4/TXkt2ElGTyYwMO1uKIqjBJgj5FBASA31fI7tk42PgpuE+9sJ0sj8eCXbsq11GdeJgo1gJASgADoRU7s7pXcheMBK9Rp6103a50g5rmQzSM7TNsQIDAQABo4IBXTCCAVkwEgYDVR0TAQH/BAgwBgEB/wIBADAdBgNVHQ4EFgQUuhbZbU2FL3MpdpovdYxqII+eyG8wHwYDVR0jBBgwFoAU7NfjgtJxXWRM3y5nP+e6mK4cD08wDgYDVR0PAQH/BAQDAgGGMBMGA1UdJQQMMAoGCCsGAQUFBwMIMHcGCCsGAQUFBwEBBGswaTAkBggrBgEFBQcwAYYYaHR0cDovL29jc3AuZGlnaWNlcnQuY29tMEEGCCsGAQUFBzAChjVodHRwOi8vY2FjZXJ0cy5kaWdpY2VydC5jb20vRGlnaUNlcnRUcnVzdGVkUm9vdEc0LmNydDBDBgNVHR8EPDA6MDigNqA0hjJodHRwOi8vY3JsMy5kaWdpY2VydC5jb20vRGlnaUNlcnRUcnVzdGVkUm9vdEc0LmNybDAgBgNVHSAEGTAXMAgGBmeBDAEEAjALBglghkgBhv1sBwEwDQYJKoZIhvcNAQELBQADggIBAH1ZjsCTtm+YqUQiAX5m1tghQuGwGC4QTRPPMFPOvxj7x1Bd4ksp+3CKDaopafxpwc8dB+k+YMjYC+VcW9dth/qEICU0MWfNthKWb8RQTGIdDAiCqBa9qVbPFXONASIlzpVpP0d3+3J0FNf/q0+KLHqrhc1DX+1gtqpPkWaeLJ7giqzl/Yy8ZCaHbJK9nXzQcAp876i8dU+6WvepELJd6f8oVInw1YpxdmXazPByoyP6wCeCRK6ZJxurJB4mwbfeKuv2nrF5mYGjVoarCkXJ38SNoOeY+/umnXKvxMfBwWpx2cYTgAnEtp/Nh4cku0+jSbl3ZpHxcpzpSwJSpzd+k1OsOx0ISQ+UzTl63f8lY5knLD0/a6fxZsNBzU+2QJshIUDQtxMkzdwdeDrknq3lNHGS1yZr5Dhzq6YBT70/O3itTK37xJV77QpfMzmHQXh6OOmc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  • Our Four-Step Process

    1. Discovery & Planning

    We begin by thoroughly reviewing the intake form you submit, gaining a deep understanding of your business, products, and goals. This comprehensive form allows us to learn about your vision, analyze your current digital presence (if any), and develop a strategic plan for your catalog website—all without requiring meetings unless you prefer them.

    2. Design & Development

    We'll create a custom design that aligns with your brand and showcases your business effectively. We then build your site using our specialized tech stack, implementing our catalog solution to display your products beautifully. We handle the technical details and keep you updated at key milestones, respecting your time while ensuring you remain informed throughout the process.

    3. Review & Refinement

    You'll receive access to preview your website at key development stages and can request up to three rounds of dedicated revision cycles before launch. These structured revision rounds help us fine-tune your site to perfection. After launch, our ongoing support plan ensures your site continues to evolve with your business needs through regular maintenance and dedicated development hours each month.

    4. Launch & Ongoing Support

    Once approved, we launch your website and provide ongoing maintenance and support through our monthly service. This includes regular updates, technical support, catalog management, and development hours for future enhancements. Most importantly, we'll keep your product catalog continuously synchronized with your vendors' latest offerings, ensuring your website always showcases current products without any extra work on your part. Your online catalog becomes a reliable, always up-to-date reference tool for both you and your customers.

  • What You'll Need to Get Started

    Preparing the following information before our initial consultation will help us hit the ground running:

    • Your business information (name, contact details, locations)
    • Brand assets (logo, colors, fonts if available)
    • Product brands list
    • Any existing photography or product images
    • Examples of websites you like (and why)
    • Any additional input you want to give us

    Don't worry if you don't have everything ready - our intake process is designed to guide you through providing exactly what we need, and we can help fill in the gaps.

    Our Commitment to You

    One team. One point of contact. All the expertise you need to succeed online. When you partner with Forge, you're not just getting a website - you're getting a dedicated web team that understands your business and is invested in your success.

  • Ready to Begin Your Journey?

    The first step is simple - fill out our comprehensive intake form to share your business details with us. We'll review your information, develop an initial plan, and reach out to discuss how we can bring your catalog website to life. No pressure, no obligation - just a straightforward process designed to respect your time while delivering exceptional results.